Communicating with your users
Understanding your audience is key – knowing which segments and pain points to target.
Establishing needs, key goals and behaviours of each user persona.
Getting the right content in front of the right people at the right time.
Creating relevant and contextual content.
Researching evergreen and trending keywords for consistency and clarity.
Social media campaigns require a strategy and a goal; a successful campaign uses channels appropriate for your business and your target market.