Category Archives : Social Media


3’s Discovery Centre (Maidenhead)

 

 

 

 

 

 

 

Based in Maidenhead High Street (next to 3 shop), 3’s Discovery Centre offers free sessions to overcome your fear (or develop your knowledge) of social media and websites; for you and your business.

3’s mantra is Explore, Learn & Enjoy and you can book onto their free sessions, regardless of whether Three is your network provider.

Highly recommend this community resource for learning ‘tips and tricks’ about digital job hunting, digital security, Facebook, Google Drive (online backup), Google Photos (online storage), iMovie, Instagram, Lightroom, Linkedin, Mindfulness, Pinterest, Podcasting, Skype, Twitter, WhatsApp, blogging with WordPress and YouTube.

Each session lasts up to 90-minutes, with six people maximum. Book in advance at http://www.three.co.uk/discovery

Sarah Waller and her team make learning fun and easy to access (with free tea and coffee!). Enjoyed keeping my digital skills up-to-date at 15 sessions.

Whether you’re looking to brush up your digital skills, communicate with family and friends or find work online, 3’s Discovery Centre has a session to suit you…


Making social media effective

iStock_000023922814Medium

 

 

 

 

 

 

 

Social media’s a cost-effective way to engage with supporters, motivate fundraisers, encourage volunteers and increase donations.

It’s about engaging with the right person, with the right proposition, at the right time and in the right place. Being part of your customer’s journey and sharing it with accuracy, brevity and clarity.

Be clear what you want people to know, how you want them to act and how you’ll quantify success.

Being confident, and organised, in your digital marketing will increase your sales, ensure repeat business and customer recommendations.

Think about your potential customers

  1. Be clear on company aim and target audience; find out people's shopping preferences
  2. Know what makes your company different from competitors, to persuade people to buy
  3. Infographic showing statistics and summary of what you're offering (in visually appealing format)
  4. Engage with your chosen personas, their peer groups and connections
  5. Tailor different social media platforms to personas you want to reach
  6. Think about different personas when creating content and choosing images
  7. Think about individual’s journey and how they 'morph' through different generations

Make your social media relevant

  1. It's about tweeting and engaging; using 5-step guide and art of story-telling
  2. Research which National Awareness days are relevant to your business and when they are
  3. Decide relevant hashtags and keywords to use in your marketing
  4. Create evergreen content that can be used throughout the year
  5. Create consistent ways to conclude a post
  6. Minimise errors to maintain consistency, throughout your marketing, to appear professional
  7. Establish guidelines for using your own and partner logos

Finally, keep aware of what your competitors are doing; regularly look at their website and social media activity.


Benefits of using social media

Social media is a fabulous way to promote your business. It gives you the opportunity to engage with your customers online and listen to what others are saying about you and your company. Word of mouth (WOM) is a very powerful. You can also use it to increase traffic to your website, increase brand awareness and get instant feedback on products and services. The fifth BLOG in our DIGITAL MARKETING Made Easy series. Blog-Social-Media_2014-12-10


Enterprise Cube

Setting up social media campaign with relevant images (Oct-Nov 2014). Wrote copy to promote businesses and events via Facebook. Ensured content was read by as many people as possible and for them to be sharing and linking to it.

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