Using persuasive content
A blog is a great way to share information about your company and includes words, images, podcasts and videos.
You can blog about anything you think people will be interested in; new products, exhibitions, press releases, new employees and testimonials.
The best thing about blogs is they draw visitors back to your website giving you the opportunity to convert them into customers.
Copywriting blogs can help your web site get found on search (because Google looks for ‘fresh content’ on your web pages). Add target keyword phrases into body copy, page title, file name and check relevant links work so your web pages are rated highly within the free listings of search engines.
Salesforce.com have created two articles to help you get the most out of your blogging.